I started out on Friday at
Soundfix for the
Fantatic Promotions Presents event, yet another ad-hoc unofficial event. (Unofficial is quite the theme for me! More on this later.) I spoke to the lovely Tammy Sprinkle who runs the venue, which functions as a bar –slash— recordstore –slash— live-music venue This funky, inviting joint has free shows 7 days a week, year round! Not bad at all.
Anyway I caught the band
Afuche -- an utterly captivating, entertaining, fun fun band. This band is a dynamic, eclectic mix of afro-cuban (frontman Ruben is Cuban)and jazz (drummer Keith is a jazz-master), as well as a few other genres of music.
Afuche features colourful orchestration by horns, guitar, bass, drums, Wurlitzer and other fun doo-dads. The energy of this group is, to use the British term, gob-smacking! And while Afuche’s performance is at once playful and bold, there is an overall sense that these boys are drawing from a deep, innate, understanding of music. It’s as if the sounds, beats, and Ruben’s sporadic outbursts are born out of some sort of primal, pre-historic musical bedrock.
Afuche cites
Fela Kuti as an influence if this helps to explain what I’m getting at here.
Afuche is set for great things, no doubt. Its clear their already unique sound is only going to grow more and more, reaching new musical heights. And if anything, this is what sets this band apart from all others I saw at CMJ; in terms of their sound,
Afuche has a long way to go before plateauing. Other bands I’ve seen, although very good, seem to have reached their limit, maxing out as it were. Well, not
Afuche. This band (probably due to impressive musical sensibilities) has a lot more to give. And I can’t wait to hear where this band takes us next.
ze pictures - not so good. ze band - yes so good...
Afuche is on tour throughout the US until about mid-November, (playing with the likes of
Old Time Relijun), so you’ll have hold out ‘till Nov 13th to hear the band play in NYC, at
Pianos For all musicians out there looking to record and not break the bank, Keith Parker (drummer of
Afuche) runs a beautiful, state-of-the-art recording studio,
The Gallery in Bushwick (“East Williamsburg”), along with his partner Brian Forbes, the musical master-mind behind
The Nillaz.
The Gallery often holds open house events featuring performances and art installations. Check
their website for details on upcoming events and rates for studio sessions (which include in-house, professional sound production and engineering if desired. Artists are also welcome to provide their own sound production/engineering personnel. That’d be stupid though, cuz according to many budding talents currently seeking their services and expertise, these professionally trained guys are the best.)
BLOGGING ABOUT BLOGGING...THE ALMIGHTY BLOG PANEL !!


There was a good showing for the “Almighty Blog” panel moderated by
Eliot Van Buskirk, blogger and columnist for The Wire. Joining von Buskirk were panelists Mike Frankel (
FreeIndie, founder), Karen Lieberman (
BMG Music Entertainment, Senior Director of Global Marketing), Jaan Uhelszki (
Rhapsody, Senior Editor), Anthony Voldkin (Hype Machine, Founder) and Mark Willet (
Music for Robots, Founder). To uplift text directly from the offical CMJ website, the panel explored “the power to make or break artists that increasingly lies in the hands of influential bloggers. [The discussion] feature[d] some of the world's most respected bloggers as well as representatives of traditional media outlets hashing it out over the legitimacy of blog-power.”
Lieberman of
BMG Music Entertainment started off the discussion by explaining that blogging (and the technology encompassing blogging) really speaks to, as well as furthers, the increasing mobility of bands (and all things, for that matter) and the desire for real-time experiences. She noted that blogs have allowed artists to more closely connect with their fans, and vice versa, and that from her experience as senior director of
BMG Music Entertainment (wowza!) artists want to blog; on the whole, save a few weirdo-jerks, artists really enjoy (especially while on tour) the immediacy of communicating via written or video blogs.
Also addressed was the question of how to make a “successful” blog. Right off the bat, it was pointed out that ya can’t make diddley squat blogging, a point on which everyone concurred. In terms of music blogs, Willet, founder of
Music for Robots, mentioned that publicists are very accessible people who are more than happy to offer info, etc. He added that oftentimes promotion and PR peeps will bombard you with tool and press kits, if asked.
Mike Frankel, founder of
FreeIndie, spoke to the idea that blogs inevitably onle serve/reach a niche market/community. To increase one’s audience, he recommended that music bloggers cast their net of observations beyond music, and include other things within the realm of “culture.” Other panelists added, however, that in some ways the beauty of blogging is that you don’t have to please everyone. It was also added that it helps to have Hottt! news and privileged info. Ha, if anyone is reading this or any of my blogs, (are you, internet-land folks…ARE YOU?) you may have noticed how I’ve cheekily put this advice into practice…its all “exclusive this, exclusive that” from me…sheesh, I sound like a tool.)
At this point the buzz word “technauratti” (that’s also a website?) was thrown around – I’m not too sure in what context, but the tone was definitely a snarky, cautionary one! (especially from Anthony Voldkin founder of
Hype Machine) It was re-iterated that blogs are like self-contained ecosystems, bubbles unto themselves, that don’t carry much clout; they’re are not cause and effect mechanisms and they don’t really affect what records people are buying, etc.
One interesting topic of discussion was the “blog as label” discussion. Von Buskirk mentioned some fellow under the moniker
Catbird (who was actually in the audience) was trying this out. (
Read Catbirds interview with Stylus Magazine here) On the one hand it was noted that the combination seemingly makes a lot of sense given that bloggers are in some ways tastemakers. It was also discussed whether or not the union of blog and label presents a conflict of interest. I think the general conclusion on this one was ‘no.’
The blog of the future (of “Web 2.0”) was discussed, especially in terms of how it represents a threat to college radio (hey, anyone know what the ‘C’ and ‘R’ stand for in CMJ?) because of the freedom it allows for file sharing and its non-linear format. The concencus was “not really.” Someone asked about blog pod or videocasts and it was mentioned that until search engines can search for audio (people are in the process of developing this technology) written blogs are still the main way to go. Von Buskirk talked about using widgets, such as interactive polling widgets where readers can vote on a favourite song, etc, that make his blog more “fun.” He also mentioned that limewire has made a facebook application on a lot of pages. Overall von Buskirk emphasized the interactive nature of blogs, and their ability to create an open dialogue and fun banter. He left lots of time for questions, because he pointed out with great wit, it’d be very ironic given this aforementioned nature of blogs, if no time was left for open discussion, responses, and feedback.
Good stuff. Glad I went. I think the panels are the strongest part of CMJ…always really salient topics with a good variety of very insightful panelists. It’s bizarre to me that the rest of the festival, in terms the shows put together, etc, doesn’t take into account or put in to practice the ideas discussed in the panels. More on this in my final, “exclusive” (yadda yadda yadda) blog post!!