Deep within the contemporary music, art, and fashion landscape where famous friends and white collar allegiances rule the roost, where FM frequencies and stat scans dictate public tastes in a fascist fashion, our Brute-iful seed festers with tween excitability. Anticipating an era where creativity, talent, and skill will gauge commercial success and critical acclaim, Brute-iful.com seeks to facilitate this dawning of ages with oft-brash and brutal honesty. As the underground and overgrounds' division thins to transparent, we support artists seeking instead to break ground and the divisions therein. Brute-iful's certified recognition experts will skillfully identify shit as the shit that it is, regardless of how many hype beasts hover about its stink, with praise similarly well deserved. We are not strokers of bloated egos, leaving such honors to sites/outlets with chapped hands and lined pockets. As firm believers that music, art and fashion are "to each his/her own" phenomena, we will never presume that our opinions are anything more than opinion. If giving a fuck is a journalistic requisite, allow us to ignore our daily duties in favor of something unapologetically beautiful in its brutality, something that for us is a bit more suitable, something we'll call Brute-iful... tread lightly, we wouldn't want you stepping in anything.
Ruthlessly Ours,
Brute-iful.com Staff
