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Cindy Wang
Internet: portal to indie film?
Posted in Film on Mar 09, 2006 at 7:16 PM

Recently, I’ve been researching websites dedicated to promoting or showcasing independent films.

 

While there seems to be some disagreement about what constitutes an independent film, it is generally regarded as a film initially produced without financing or distribution from a major movie studio. In the US, the “Big Six” major movie studios are 20th Century Fox, Paramount, Sony Pictures, NBC/Universal, Warner Bros., and Buena Vista Motion Pictures. Furthermore, each of these consist of multitudes of smaller studios, such Dreamworks under Paramount pictures, Miramax under Buena Vista, etc. Interestingly, many of the major umbrella studios also have smaller studios dedicated to making smaller budget films, including Warner Independent Pictures, Focus features, and Paramount Classics. Still, as you can imagine, there is a quite a range for what qualifies as an indie film, anything from a multimillion full-length, privately funded picture to a backyard film shot with a handheld.

 

Like for independent music artists, the internet seems to provide an ideal medium for amateur or non-traditional filmmakers to produce films that might never be picked up by major motion picture studios. And with video moving to digital, it seems almost anyone with a good idea, enough drive, and a camcorder can be on his or her way to the big screen. Is Hollywood defunct?

 

There is a growing sentiment that a limitless and egalitarian internet may be the perfect match for popularizing innovative, edgy, and insightful films that many larger studios pass up for sequels, Bruckheimer action flicks, and, god forbid, Cheaper by the Dozen 3. The notion that the internet will be the equalizer in a constant struggle between David and Goliath, between the fledgling auteur and the powerful movie exec may be more naïve than it initially appears. Mark Holcomb wrote a very interesting article about how the net poses as many problems as the studio system does for beginning filmmakers. In particular, he points out that present internet film sites seem to merely “mimic the values their Hollywood brethren – and, increasingly, rely on industry capital and cachet to survive” (http://www.mediachannel.org/originals/fauxindie.shtml).  

 

I invite you to read his article and consider his points. In future posts, I hope to explore this issue in more depth and understand how the industry model is quickly changing in response to new opportunities. Obviously, the movie industry is not blind to the incredible potential that the internet holds as an apparatus for distribution. More likely than not, they will figure out methods to capitalize on emerging mediums and use them to their benefit. I think the more important question is not whether the movie industry will continue to make money (they will), it is whether the internet will provide a way to watch a greater array of diverse, creative, and thought-provoking films that seem to be in short supply in a currently bloated and risk-averse Hollywood system.

 



Comments1)

May 12th, 7:15pm Last edited May 12th, 7:18pm.

Excuse the late comment, but I think this is worth commenting!


I have to agree with you that there is definitely ambiguity when it comes to what constitutes an indie film. I work for Fox and have dealt with their SearchLight film division often-- a division which is in charge of the more "artsy, indie" films. Knowing the size and capital behind NewsCorp, the parent company of both Fox and Searchlight, it is hard to believe that any film produced by this company can ever be considered indie. But I digress, and instead will focus on the more interesting topic at hand: What role does/can the internet play in the development of independent filmmakers?


The problem, as I see it, is that the major distribution companies are trying to force their old-style traditions onto a system that is in constant flux. What does that last sentence mean? Well, as a person who works in web development (ah, more vague terms! ;) ) I know that the "web" is a volatile, and almost anarchic environment. Imposing rules that limit the freedoms people are used to will be greeted with a rebellious uproar.


This is just not hearsay. You can find all the evidence you want in all P2P cases. Once the music industry imposed rules on our freedom to share, the community found ways to circumvent these rules. The music industry did not learn, however. They insisted on using a heavy-handed approach and tried to limit how music is stored and how many times it can be played/copied (DRM?). Again, the community came back with ways to circumvent these measures, and this will continue as long as people's freedoms are being limited. If the music industry does not change their ways, then they will never profit from the interenet. Already we have seen people's willingness to pay for media (iTunes, Yahoo Music, Rhapsody), so the potential for a market is there.


I see the same problem with the movie industry. The movie industry is this big, "boy's club"--either play by their rules or get out. The fact is that the way people access and experience media is changing. Everyday, people are becoming more and more tech savvy. Now it is possible to download an episode of Lost and watch it at my convenience. I think that people will get a taste for what is possible on the web currently, and will want and demand more down the road. I think it is my bias--I am a hardcore web geek-- but I don't agree with your statement: "movie industry is not blind to the incredible potential that the internet holds as an apparatus for distribution." I have only seen weak attempts at delivering content through sites, nothing that has serious backing.


How awesome would it be to be able to buy movies directly online the day they come out? Just download it to my PVR/DVR/TiVo and let me enjoy it on my 60" HD Plasma with 7.1 surround sound system. No middle-men involved. But it doesn't have to end there. Imagine a system that can learn the type of movies you like and recommends movies based on your likes? How awesome would that be? If you are  into action then it will show you all the action you want. Now, take it even one more step further. Imagine being able to download the movie (for a fee of course), and then being able to buy the movie you just watched? What do I care about hard copy DVDs? Of course this makes the movie studios nervous because of rights management, but if the system is fair and flexible I think the studios will find that people will often buy the movie than download it from some site. But I guess it is too much to ask the movie industry to adapt to the times.


This type of model would give an incentive to up-and-coming filmmakers to distribute their stuff online. All of a sudden a whole demography will become available that conventional marketing could not reach. How awesome would that be? ;)


Sorry for the long comment, but I love everything media and have a lot to say on the matter. :)


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