Primary post-sale management role for all custom elements of a sold campaign that includes: profile/group pages, co-branded assets, imeem editorial and offline event sponsorships. Coordinate with internal/external resources to execute campaigns. Identify strategic marketing events/orgs to partner with and build viable sponsorship packages sales can take to market. Must be self-motivated and have strong communication skills. If you are an ambitious self-starter with a love of music and film, this could be the perfect position for you!
On-Line Responsibilities:
- Convene initial kickoff discussion with Sales, Sales Planner (Sales Dev & Engineering if applicable)
- For custom campaign, participate in kickoff call with client
- Fill out Kick Off Brief and submit to client detailing creative specs (including standard media tags / creatives, group page assets and editorial assets) to client (in writing, noting deadlines for submission) & reporting specs (including standard media, Group/profile Page, and event marketing statistics) to client for review and approval
- Forward approved reporting specs to Ad Ops
- Receive client assets, enforcing agreed-upon timeline for client submission
- Coordinate all promotional aspects of campaign launch
- For campaigns with custom or marketing elements, work with Sales to provide client with weekly status updates including progress against timelines
- Once a campaign is live, ensure its performing on schedule based on program details
- Compile end-of-campaign summary presentation and forward to Sales and client for wrap-up discussion.
Event-based Responsibilities:
- Convene internal meetings to review requirements for execution of offline event, co-branded media, or sponsorship
- Confirm responsibility for all major tasks and convey to event production teams, e.g., on-site responsibilities and post-event reporting for offline events, trafficking and reporting of co-branded media
- Collect marketing sponsorship assets from client and forward to event productions teams
- Ensure that trafficking of marketing campaigns is implemented in conjunction with standard media and brand community
- Develop checklist of offline client requests (e.g., tickets, signage, attendance reporting) and submit to event productions teams to implement
- Work with Sales to provide weekly status updates during event or planning phase
Qualifications:
- 3-4 years experience in account management, event production, and / or an integrated advertising marketing group for an entertainment-based web property
- Ability to manage a complex workload, and deliver high quality work under tight deadlines
- Experience in live event production for concerts, tours, festivals and premieres
- Successful candidate will be motivated to grow quickly, and to participate and contribute at the center of social and entertainment media
