A quick posting. We are in the midst of production for April. The reaction to the March issue has been fantastic. It is scary how much glossy makes people love you all the more.
We will have the new issue in to the printer on Monday. Tuesday we hop in a van and drive on down to Austin Texas for SXSW. I am really looking forward to it. Amazing bands, amazing people and an amazing amount of food, beer, and other free shit.
For those of you in the St. Louis area, we have Matisyahu tickets for the Pageant show. Want some? Write me at jim@playbackstl.com.
Off to make 64-pages appear.
Jim
I do this on the MySpace site and would never want to slight imeem members so here is the deal. All friends of PLAYBACK:stl on imeem receive a 25% discount on all advertising with PLAYBACK:stl. Our deadline for the April issue - which features the awesome Flaming Lips - is March 10 with art due by the 13th. If you have questions, give me (Jim) a call at 314-630-6404 or email me at jim@playbackstl.com.
Have an awesome weekend.
J
Arrived at our door this morning. Well, 50 of them. The printer is a bit late on getting them delivered and it fills me with all those mixed feelings. I feel like I am 13 again and Sandy leaned over and exposed herself (wait, too much information? Probably) This is our first issue that is semigloss. It does what four years of brilliant writing seems to have not done, made us look like a real magazine. 64 pages of really good looking magazine and we just showed a few copies to some of the writers. They nearly fell over with enthusiasm. People walked by our table and glanced down at the magazine and I could tell they were interested in what happened to their little monthly. Seems weird that taking that step puts us in another league.
Unfortunately, it also feels like we are hitting a wall. Money is tight and the advertising is sparse or just not enough. I honestly worries me that this is an insurmountable wall. Next month we go to SXSW and we take the magazine and tons of promotional material. I know we can raise some eyebrows with it, but I feel like the eyebrows are going up too late.
You can check out the new issue on the Web at www.playbackstl.com or, if you are lucky enough to be by one of our distribution points, you can stop in and pick one up. Let me know what you think.
