If you were in Austin for SXSW in 2006, chances are, you heard about our party The Happening which had one of the festivals most exciting line-ups. And, if you made it out to the party itself, then you got to experience all the fun first-hand: sets by critically-acclaimed artists like The Magic Numbers and Giant Drag, as well as up-and-coming favorites such as Lavender Diamond, Noisettes and Archie Bronson Outfit. To make it an even more glorious experience there were burgers, free ice cream, a full bar, and a gorgeous lawn on the grounds of the French Legation Museum for lounging, listening, and taking in the sunshine (when it was out).
On the heels of last years resounding success, Press Here Publicity is proud to announce our line-up for the partys second incarnation simply called The Happening II which will be taking place over not one but two days during SXSW THURSDAY MARCH 15th and FRIDAY MARCH 16th on the grounds of the French Legation Museum once again. With our special co-hosts Arthur, Lionsgate and Paul Frank plus our sponsors The Orchard, V2 Vodka, Pabst Blue Ribbon, IMEEM and The Ice Cream Man weve confirmed an eclectic and buzz-worthy line-up for 2007s SXSW attendees.
