I ran across this artist named Nhojj on ReverbNation and then later on Last.fm. (My Last.fm if anyone wants to know what I listen to:
http://www.last.fm/user/tyshowers). Now we know there are a lot of talented artist out there, but this particular artist put a lot of things in perspective for me regarding the music business. If you listen to his music, it sounds very professional, it's unique, and he has a nice style and great voice. The perspective gained from listening to this artist is, how in the hell am I going to compete in the musical landscape if an artist like this exist and few people have heard of him.
I've heard I'm talented, he's talented, but everyone knows it's more than talent that gets you known. I hear all the time how people like my music, but I fail to captivate the listener enough to put me in their daily listening life. This could be several things, music genre, sound inflection (meaning what era does the music sound like - this I'm trying to fix) or name recognition.
Another artist Desmond Williams I became friends with on Imeem is another example, but on a higher level. People know of Desmond's work, but not of his new work. When he first asked if I would listen to his music I was not impressed. Not because it sounded bad, but it just wasn't my genre - reggae. But when I heard some of his downtempo work on previous albums, I immediately became a fan and put his music in my rotation. Now I'm not scared to put lesser known artist in my listening life. I guess it's that fear of the unknown, of trying something new that prevents people from broadening not only their horizons in genre, but in artist. Does industry have that big of a hold on listening habits?
What's the difference between Desmond, Nhojj and myself - other than genre? Why can't I captivate? Well, I've heard from Italy and Germany that I need to use more realistic instruments. So I've invested in fixing that problem, hence the delay in release 5. Will that solve my captivation problem? Don't know.
What's the captivation factor? Why can't Nhojj captivate on a mass level. His music definitely captivated me. It's quite awesome and sounds professional.
Is it press? Does he need press to spark the captivation? Is it recognition? Does he need to be known to be taken seriously. Why is that? I need to figure this out, and fix it. I need to come up with a solution as to why lesser known artist, with good music, can't be captivating on a mass scale. I know some people know the answer to this and they're hoarding the information.
Well the good thing for me is I have a lot of music to experiment with. And experiment I will.