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Ty Showers artists should visit music.taliferro.com
Music PR
Posted in Information of Interest on Nov 04, 2008 at 2:42 PM

So I have this great music. What now? Well "Public Relations" is a free or mostly cheap way to let people know what you're up to. It's not an advertisement, it's more like a Bulletin, an announcement of something special. A new release, a change in a relationship. It's a way of letting the world know what's going on with you or your company. You issue this announcement through a press release. You can circulate the press release in a couple of ways.

Submit your press release to companies like pr.com or prweb.com and the subscribers to these services review your press releases to see if they are news worthy. Meaning, if they should feature your story in their publication.

You can also send your press release to editors and writers directly to see if they may be interested in your story.

A more expensive approach is to have your press release pushed to editors via a wire service.


The one thing I keep hearing over and over again is that you have to be consistent in your PR effort. Don't expect a lot of attention for a single press release. You have to build a rapport and let people become familiar with who you are and your offerings. Since I'm putting out an album every month, I have been submitting press releases to pr.com and prweb.com each month to annouce the new release and its availability on iTunes and Amazon.

It wasn't until the 3rd press release (or 3rd album release) that somebody contacted me. A DJ from Portugal wanted me to send him a CD to play on the radio. Well since I'm doing everything digital, I didn't have a CD - but that's another story.

As I experiment with press releases, I'll write more about the impact they may or may not have on my music. PR is just part of marketing and should be included in the overall marketing strategy.
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